The person or
organization defamed, usually
suffers
damages as a result of the
humiliation. The other
aspects that could increase the
value of the claim are specific
damages, patrimonial loss and
the insult to the dignity.
The South
African Constitution and Bill of
Rights has dignity and the
protection thereof as a core
value.
There is a
long line of case law in South
Africa where the amount of
damages have been considered.
The Supreme Court of Appeal has
held that each case should be
considered on its own facts as
seen against the prevailing
attitudes of our community. It
is still a difficult call for
any attorney or judicial
officer.
There are
certain factors which most
courts refer to when making the
award. These are the content of
the defamatory matter, the
nature of the publication, the
extent of the publication, the
standing of the plaintiff in
society and the conduct of the
defendant.
The content of
a defamatory statement can be an
accusation of lying or cheating
or dishonesty or even a
degrading description or racial
insult. This does not
necessarily mean that the award
will be exceptionally high.
It would seem
that the really large awards by
our courts are those in matters
where there was a real wide
publication in the media about
an important public person. But
the lack of publication does not
mean that no damages will be
awarded. Damages for insult can
be claimed even where there has
been no publication. The amount
awarded will however then be
smaller.
Judges differ
on how the factors should be
considered. There are reported
decisions which have regarded
repetition of the defamation as
a factor calling for a larger
quantum of damages. There are
other cases where the court has
found that repetition does not
make the defamation more
serious.
A claimant
should instruct an attorney with
experience in the field of
defamation damages in order to
save time and costs of the
research. This will prevent
wasted energy in “re–inventing
the wheel”.
Most
defamation and insult cases take
place in the Magistrates’ Court
as the amount claimed is R100
000 or less. Should one claim
more than this, the claim will
have to be instituted in THE
rEGIONAL mAGISTRATES COURT (*Up
to R300'000) or for claims above
that, in the High Court. One
should first obtain a legal
opinion or conduct careful
research before claiming in the
High Court, as this can lead to
an adverse costs order if the
amount eventually awarded is
lower than R300 000. History has
shown that the most awards are
less than this amount.
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